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It doesn't matter what you're selling, whether it's a product worth just 50 cents or a service that costs more than a thousand pounds, if you're not able to successfully market your business you could be destined to join the many enterprises that have been forced to cease trading. The fact is that whatever business you are in, you are really in the marketing business so you'd better learn quickly the art of marketing.
What is marketing?
You may want to start your own business or may already be in operation but do you actually understand what marketing is and how to do it in the world of 21st century technology?
A simple definition of marketing is the promotion, distribution and actual sale of a product or service. It also involves market research and advertising and without an effective marketing plan it's difficult to know who you're selling to and how to get them to buy your product.
Marketing in the 21st century has changed.
I urge business owners to make sure they understand how to market their product or service, taking into account the technological changes of the past decades and the new marketing opportunities and difficulties internet and digital technologies open up to us.
When thinking about starting or investing in a business, it is imperative that you employ a marketing plan that can cut through the mass of marketing "noise" that is out there and attract your client to you.
This means that blanket marketing to the masses is no longer an effective strategy for most businesses and it's important to get to the people who already have an interest in what you are selling. Cold-calling the masses and hoping to transform leads into sales doesn't work in the 21st century market. You need to get your customers coming to you, interested in your product or service.
There are some key marketing strategies which should help any business take a step on the road to success.
1. Your marketing message needs to quickly and clearly demonstrate the benefits of your product or service.
2. Be innovative when developing your product or service so it stands out from the crowd and gives your ideal client exactly what they're looking for.
3. Your marketing message must speak to your customers' needs - their problems, their families, and their money. In the end they don't really care about you or how wonderful your company is.
4. Get your message heard by being seen regularly and frequently by your ideal client. You need to spend time researching how to reach your client.
At the end of the day, marketing has to be your top priority in order to create a product of unique value for your customers, which in turn should help establish long-term relationships with them and encourage long term business success.
Unless you are seen as a credible person who offers a unique product or service that can solves people's problems, then you are likely to struggle in today's world.
Best Wishes
Clayton J.Moore
Want to use this article in your ezine or web site? You can, as long as you include this complete blurb with it:
Author, Financial Coach and Entrepreneur Clayton Moore has written 'Your Money Puzzle' and publishes the 'Think Tomorrow Today' weekly ezine to help people gain control over their future financial security. If you're ready to jump-start your finances, make more money, and have more fun in your creating the life you desire, get your FREE tips now at http://www.claytonjmoore.com. Also, visit my daily blog at http://www.claytonjmoore.com/blog for some great content.
Article Source: http://EzineArticles.com/?expert=Clayton_J_Moore
What is marketing?
You may want to start your own business or may already be in operation but do you actually understand what marketing is and how to do it in the world of 21st century technology?
A simple definition of marketing is the promotion, distribution and actual sale of a product or service. It also involves market research and advertising and without an effective marketing plan it's difficult to know who you're selling to and how to get them to buy your product.
Marketing in the 21st century has changed.
I urge business owners to make sure they understand how to market their product or service, taking into account the technological changes of the past decades and the new marketing opportunities and difficulties internet and digital technologies open up to us.
When thinking about starting or investing in a business, it is imperative that you employ a marketing plan that can cut through the mass of marketing "noise" that is out there and attract your client to you.
This means that blanket marketing to the masses is no longer an effective strategy for most businesses and it's important to get to the people who already have an interest in what you are selling. Cold-calling the masses and hoping to transform leads into sales doesn't work in the 21st century market. You need to get your customers coming to you, interested in your product or service.
There are some key marketing strategies which should help any business take a step on the road to success.
1. Your marketing message needs to quickly and clearly demonstrate the benefits of your product or service.
2. Be innovative when developing your product or service so it stands out from the crowd and gives your ideal client exactly what they're looking for.
3. Your marketing message must speak to your customers' needs - their problems, their families, and their money. In the end they don't really care about you or how wonderful your company is.
4. Get your message heard by being seen regularly and frequently by your ideal client. You need to spend time researching how to reach your client.
At the end of the day, marketing has to be your top priority in order to create a product of unique value for your customers, which in turn should help establish long-term relationships with them and encourage long term business success.
Unless you are seen as a credible person who offers a unique product or service that can solves people's problems, then you are likely to struggle in today's world.
Best Wishes
Clayton J.Moore
Want to use this article in your ezine or web site? You can, as long as you include this complete blurb with it:
Author, Financial Coach and Entrepreneur Clayton Moore has written 'Your Money Puzzle' and publishes the 'Think Tomorrow Today' weekly ezine to help people gain control over their future financial security. If you're ready to jump-start your finances, make more money, and have more fun in your creating the life you desire, get your FREE tips now at http://www.claytonjmoore.com. Also, visit my daily blog at http://www.claytonjmoore.com/blog for some great content.
Article Source: http://EzineArticles.com/?expert=Clayton_J_Moore
Posted in: Internet-and-Businesses-Online
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