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When you see something done well it can look effortless. Sports is the obvious example but there are plenty of cases in the business world too. Think about great presenters you have seen, or the networker who always seems to know the right thing to say. Chances are these are not simply natural gifts, rather the result of countless hours of preparation, planning and practice.
When you are marketing, you are sending a message about your company. This message will be carried in the words, the delivery and all that relates to how the message is received. It is impossible to avoid sending such a message so it is vital adequate planning steps are taken. Failing to do so risks mistakes and appearing amateurish or perhaps even incompetent and that is not a message you want to be sending!
This is especially true of any new marketing tools and tactics you might try. Because you have seen someone else do something really well (speaking for instance) that doesn't make it easy for you to do. You haven't seen the preparation that has gone into delivering the final result. This is especially important for live interactions, but is also true for more passive methods that employ the written word (advertising, article writing, blogging etc.)
The following items of planning have particular value:
1. Target market - who is the message for and is the tool/activity appropriate?
2. Message - Do you know what you are going to say? Especially true for live interactions but also applicable to the written word
3. Know how - do you know how to do it? If not, who will help you or do it on your behalf? If you are going to learn it yourself, have you left enough time? If it isn't done well, or at least competently, it will look amateurish.
4. Testing - making sure it works. Make sure you proof read that ad! If you are using a projector for that presentation, probably better check it works and the venue will be suitable. Time making sure everything is OK is time very well spent. Again this applies particularly to live events but more generally as well.
5. Contingency - What if? Nobody wants to dwell on the negatives but you have to consider it. What if the add goes out late, what if the projector fails? Of course unexpected things can happen over which you have no control but make sure most of the bases are covered so you have a fall back plan that you can go to quickly.
Any time you spend on this will be time well spent. Even the act of considering what might go wrong will help you think through your message more clearly, determining how you could get it across differently should the need arise. It is tempting to wing it sometimes, and in certain situations you have to. However most possibilities can be foreseen to some extent, and even something totally unexpected will not phase you if you have been through the planning scenario.
Marketing your business is too important to leave to chance. Heading out on a wing and a prayer will put you under stress and risk you sending all the wrong messages about the business.
Jerry Smith is the co-founder of Marketing Action Club, focusing on small service based businesses and independent professionals who want to grow but struggle to attract quality clients consistently.
Visit http://www.marketingactionclub.com for more resources on how to market your small business effectively
Article Source: http://EzineArticles.com/?expert=Jerry_N_Smith
When you are marketing, you are sending a message about your company. This message will be carried in the words, the delivery and all that relates to how the message is received. It is impossible to avoid sending such a message so it is vital adequate planning steps are taken. Failing to do so risks mistakes and appearing amateurish or perhaps even incompetent and that is not a message you want to be sending!
This is especially true of any new marketing tools and tactics you might try. Because you have seen someone else do something really well (speaking for instance) that doesn't make it easy for you to do. You haven't seen the preparation that has gone into delivering the final result. This is especially important for live interactions, but is also true for more passive methods that employ the written word (advertising, article writing, blogging etc.)
The following items of planning have particular value:
1. Target market - who is the message for and is the tool/activity appropriate?
2. Message - Do you know what you are going to say? Especially true for live interactions but also applicable to the written word
3. Know how - do you know how to do it? If not, who will help you or do it on your behalf? If you are going to learn it yourself, have you left enough time? If it isn't done well, or at least competently, it will look amateurish.
4. Testing - making sure it works. Make sure you proof read that ad! If you are using a projector for that presentation, probably better check it works and the venue will be suitable. Time making sure everything is OK is time very well spent. Again this applies particularly to live events but more generally as well.
5. Contingency - What if? Nobody wants to dwell on the negatives but you have to consider it. What if the add goes out late, what if the projector fails? Of course unexpected things can happen over which you have no control but make sure most of the bases are covered so you have a fall back plan that you can go to quickly.
Any time you spend on this will be time well spent. Even the act of considering what might go wrong will help you think through your message more clearly, determining how you could get it across differently should the need arise. It is tempting to wing it sometimes, and in certain situations you have to. However most possibilities can be foreseen to some extent, and even something totally unexpected will not phase you if you have been through the planning scenario.
Marketing your business is too important to leave to chance. Heading out on a wing and a prayer will put you under stress and risk you sending all the wrong messages about the business.
Jerry Smith is the co-founder of Marketing Action Club, focusing on small service based businesses and independent professionals who want to grow but struggle to attract quality clients consistently.
Visit http://www.marketingactionclub.com for more resources on how to market your small business effectively
Article Source: http://EzineArticles.com/?expert=Jerry_N_Smith
Posted in: Internet-and-Businesses-Online
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