BlowUp Information
There are many companies on the Internet offering 'Top Google Rankings' and 'Guaranteed 1st Place on Google' etc. Beware of SEO's that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google.
There however are a number of things content owners can do themselves to not only refresh their websites content, but improve how the Search Engine Spiders read their site.
Below are 10 handy tips that may seem simple, but can give you some advantage over your competitors when trying to improving your ranking on the major Search Engines
1. Research your keywords - use online tools to check search volumes and competition. The greater the number of searches performed, the greater the competition fighting for traffic. However, nail it and the traffic could be yours!
2. Ensure your page content matches your Title descriptions and any Meta data (Description and Keywords). The titles and Meta data should be as accurate as possible to describe the content on that particular page.
3. Make us of the H1 tag and ensure it contains your most desired keyword.
4. Include any other important keywords within your H2 and H3 tags making sure again the content is relevant.
5. When adding links, avoid "click here" and "read more" descriptions, make link description relevant to the destination.
6. Highlight occasional keywords and phrases in bold to add emphasis for visitors. This also adds greater visibility to any important information you may have e.g. free web design quotation.
7. Do not over use keywords in your individual page content. Overuse (or spamming), can have a negative affect on how a Spider views your website.
8. When writing your copy, think about your users not just the spiders, after all it's the users you want to impress.
9. When using images within your copy, use the "alt text" tag and use an accurate description of what the image is for or what it refers to. Include keywords in Alt descriptions of images, but make them relate to the image
10. Avoid duplicate content throughout the website. Each page should be different. Try and optimise different pages for slightly (or different) keywords.
Chocolate Lime take time to discuss copywriting and search optimisation with clients prior to complete any web design project.
Article Source: http://EzineArticles.com/?expert=Simon_Murphy
Posted in: Internet-and-Businesses-Online,SEO
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